National University
Be The Whole You
Multi-episode branded documentary series
Format / Deliverables: Commercial Documentary, Trailer, Cutdowns
Industry: Education / University
Director: Tom K. Dyer
Production Company: Cumberland Creative
Project Details
The Be the Whole You series was a multi-episode branded documentary project for National University. I helped develop the series, directed the first episode, and worked on seven episodes overall.
Rico’s story is one of my favorites from the series. His life had a lot of movement to it: military service, fitness, business, education, and a constant push toward the next thing. We used a match-cut, flip-book visual idea to move through those different parts of his life and connect them into one story.
The series gave National University a human way to communicate its value. By focusing on students’ real experiences and the support that helped them keep moving forward, the films made the university’s mission tangible and relatable. The result was a set of stories that connected with prospective students while showing how National University helps people pursue an education alongside the rest of their lives.